Apple caught another great boost for the development of TV +

In the case of the Apple TV + platform, the apple company is still trying to differentiate itself from its competitors, such as Netlifx, Hulu and Disney +, which it is trying to achieve in various ways. One of them is, for example, the involvement of well-known celebrities and especially professionals who know what they are doing and can not only oversee the content, but also possibly moderate it and correct the direction. Inevitably, this was also the case with the new sports division, which will be led by James DeLorenzo, who has long been mainly responsible for Amazon Video.

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If you love sports and often use your Apple TV + streaming platform to watch it, we have good news for you. Apple does not forget about sports fans and, as in the case of other divisions, it also tries to hire professionals and personalities who know this topic. The company looked for James DeLorenzo, who had been responsible for the sports division of the Amazon Video platform since 2016, and shortly thereafter became vice president of the Audible industry, ie retold audiobooks. Newly, James will try to achieve the same success in the case of the apple project and, above all, attract fans who would otherwise rely on cable television or other, alternative sources.

Tweetscoop: Apple has hired Amazon exec Jim DeLorenzo to head up sports for its Apple TV unit. DeLorenzo went to Amazon in 2016 to run sports there, tho his current LinkedIn says he’s svp at Amazon’s Audible.

– Peter Kafka @pkafka June 4, 2020

In addition, the matches are to be streamed live, which could really increase Apple's user base. Although Apple TV + cannot yet boast a library of films that is too wide, in terms of its original concept and, above all, its excellent processing, it often surpasses and exceeds the competition. In addition, the company is considering buying exclusive news from the giant Pac-12 Conference, which will provide it with almost unlimited sports resources and the ability to stream almost any match. That alone would help the apple company differentiate its platform and, above all, secure an influx of new paying customers. We'll wait for that for a while, but it's still great to know that Apple is engaging professionals and plans to continue to enrich its portfolio.

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