Former Microsoft boss: Apple's move to its own processors is a hit

It is rare for a competing company, one of your main enemies, to pat you on the back and nod appreciatively. Well, in this case, the former CEO of Microsoft did so, but that certainly counts. Steven Sinofsky was most taken aback by Apple's decision to switch from Intel processors to Apple's own Silicon chips and was said to be pleasantly surprised. According to Steven, this is a relatively bold step forward and, above all, another effort to innovate. However, it is not too surprising, as the former head of the rival technology giant is a long-term Apple fan and often expresses admiration for him.

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What we will talk about, that Apple will definitely leave Intel's ship and build its own and better, has long been speculated. It was only a matter of time before the apple company finally took this big step and announced the transition to Apple Silicon chips. Fortunately, this happened at Monday's introductory Keynote to this year's WWDC, where the company presented detailed specifications and, above all, the ARM architecture on which the processors run. However, the decision was not only impressed by the fans, but also by competitors in the form of Steven Sinofsky, who worked at Microsoft since 1989 and was mainly involved in the Windows operating system division as CEO and also oversaw the development of the Office suite. It was Steven who said on Twitter that Apple simply does things better than others, and it's a completely unique company. This is a rather surprising statement given that Sinofsky said goodbye to Apple only 8 years ago, in 2012.

At the same time, Steven praised Apple for a kind of transparency towards fans and investors, which is not easy to see today. He did not forget to highlight the long-standing plan for a better interconnection of the ecosystem at the hardware level and, above all, the courage to jump headlong into it. After all, Apple Silicon processors will bring a number of benefits in the long run, including higher performance, lower power consumption, Neural Engine and greater compatibility. Sinofsky also mentioned Apple's tendency not to bow to current trends and instead to run its own league, which does not always suit the competition, but offers fans and customers confidence and trust in the brand. According to the former CEO, the alpha and omega of the apple company is the difference and the effort to do things our way, which offers it a much greater view and knowledge of what consumers actually require.

Amidst all the details, installing pre-release, and commentary (including my own) I want to take a moment to reflect on #WWDC putting it in context of the past two decades. Quite simply, what we're seeing is some of the most remarkable product engineering over time in history. 1 / pic.twitter.com/hTrQ1R7Pgv

– Steven Sinofsky (@stevesi) June 23, 2020

"Apple makes products that customers love and can't afford. However, although the company produces them with incredible ease and foresight, it is behind the years of studying the market, consumer sentiment and, above all, choosing the right strategy. Apple simply doesn't follow manuals, tutorials and trends. He does what he wants and when he wants, that's the magic, "said Steven Sinofsky, former CEO of Microsoft. He also mentioned that the company decided in 2019 to stop supporting the 32-bit architecture, while Microsoft has been clinging to its support to this day. That's why, according to Steven, Apple will also succeed with Apple Silicon chips and offer customers an adequate alternative and replacement. In short, the technology giant can manage a complex, yet uniform, and unified ecosystem that regularly updates and enriches with new features. In short and simply, according to Sinofsky, Apple is only one and will go through strategies and steps that would cost other companies dearly.

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