Equipped with Huawei's largest CMOS sensor at the moment, the P40's flagship smartphones combine superb Super Definition shooting capabilities, high 5G performance and state-of-the-art design
March 26, 2020 – Huawei Consumer Business Group (BG) announces the release of the new flagship Huawei P40 – P40 Pro +, P40 Pro and P40 series smartphones. Novelties feature state-of-the-art design and innovative cameras that again extend the possibilities of mobile photography and video shooting.
Huawei P40 series smartphones deliver incredible photo quality. A large 1 / 1.28-inch 2.44-micron pixel sensor allows you to absorb more light for better shooting in low light, and the new periscope camera provides 10x optical zoom. All flagship smartphones in the series run on the Kirin 990 5G and support high-speed 5G and Wi-Fi 6 Plus. Enhanced hardware is built into the sleek and compact Huawei Quad-curve Overflow display case.
“The Huawei P Series has always combined innovative aesthetics and affordable premium hardware, incorporating the best in industrial design and technology. Equipped with an advanced sensor, a camera system that we developed in conjunction with Leica, a powerful chipset and Huawei XD Fusion Engine technology, the P40 series smartphones offer amazing Super Definition shooting capabilities. These novelties will allow users to bring their creative ideas to life, ”commented Richard Yu, CEO of Huawei Consumer BG.
Huawei P40 Pro and P40 Pro + smartphones feature a Huawei Quad-curve Overflow display. The display is bent on all four sides, giving it a streamlined shape. Thanks to the ultra-narrow bezels and rounded corners, viewing content gives you even more pleasure, and it is more convenient to hold smartphones in your hand. An advanced fingerprint scanner built into the screen provides 30% faster biometric authentication.
The Huawei P40 Pro and P40 are available in three glossy glass variants – Ice White, Deep Sea Blue and Black, and two matte Blush Gold and Blush Gold Silver Frost. The Huawei P40 Pro + is equipped with an elegant ceramic back panel designed with nanotechnology. This unique design is available in two colors – White Ceramic and Black Ceramic.
The flagship Huawei P40 series smartphones feature an advanced Ultra Vision Leica camera system, available in three, four and five camera configurations. The Huawei P40 lets you take incredible shots with ultra-wide angle, wide angle and telephoto cameras. The Huawei P40 Pro is equipped with the revolutionary Leica Quad Camera System with more powerful Ultra Wide Cine and ToF cameras that support 50x SuperSensing zoom. The Huawei P40 Pro + lets you capture incredible detail with SuperZoom technology with 10x optical zoom and 100x maximum digital zoom.
All flagship Huawei P40 smartphones feature an Ultra Vision sensor. 1 / 1.28-inch diagonally, the sensor supports pixel binning to provide a pixel size of 2.44 microns and Octa PD AutoFocus technology for high-speed focus at all times. Huawei XD Fusion Engine technology integrates and processes data from multiple cameras to provide comprehensive image quality improvement.
The Huawei P40 Pro lets you zoom in on distant subjects using 5x optical, 10x hybrid and 50x maximum digital zoom. For the first time, a 5x optical telephoto camera in the Huawei P40 Pro is equipped with a RYYB color filter, which allows you to absorb more light and improve the quality of close-up photos. The Huawei P40 Pro + supports SuperZoom Array technology with 100x zoom and a new periscope camera that reflects light five times. Developed to capture 178% more light to support 10x optical zoom.
The new Multi-spectrum Color Temperature sensor and AI-based algorithm accurately reproduce skin tone and texture, increasing color rendering accuracy by 45%. Deep learning algorithms optimize portraits in real time, ensuring better lighting and detail. The Huawei P40 Pro and P40 Pro + come with a 32MP AF camera and a camera with an IR depth sensor that support autofocus and create bokeh effects for incredible portraits. In addition, smartphones support the IR Face Unlock scanning feature to safely unlock the device regardless of the ambient light conditions. The Huawei P40 series also introduces the Huawei Golden Snap, which includes AI Best Moment, a new gallery feature that allows AI to capture the best frame from video. AI Remove Passerby and AI Remove Reflection technologies allow you to remove unwanted objects and glare from the image, allowing users to easily enhance photos in post-processing.
Powerful compact camcorder
The 40-megapixel ultra-wide angle camera in the Huawei P40 Pro and Huawei P40 Pro + smartphones has a focal length of 18 mm, as well as a 1 / 1.54-inch sensor that maintains a 3: 2 aspect ratio. The camera is equipped with Pixel Fusion 16-in-1 pixel binning technology to produce 4.48 μm super pixels and improve sensitivity to ISO 51200, as well as deliver speeds of 7 680 frames per second in Ultra Slow-Motion.
The Huawei P40 flagship smartphone series supports the simulation of realistic bokeh effects for video. Like the wide-angle lens, the function highlights the main subject. The camera can shoot in high quality and also provides slow motion video capture in 4K. The Audio Zoom feature, which is available for Huawei P40 Pro and Huawei P40 Pro + flagship smartphones, brings the audio source closer while amplifying it.
Fully connected 5G system
The Huawei P40 flagship smartphone series runs on the Kirin 990 5G chipset, providing integrated 5G connectivity with full 5G band support, AI performance and energy efficiency. Display response to user action and gaming capabilities are taken to a new level with an updated graphics rendering engine that allows you to use the 90 GHz screen with Huawei P40 Pro and Huawei P40 Pro + smartphones. The Huawei P40 series smartphones support 160MHz Wi-Fi 6 Plus technology, providing high-quality connectivity with a maximum theoretical transmission speed of 2,400Mbps. Huawei P40 Pro + supports industry-leading convenient and ultrafast 40W SuperCharge wireless charging. The chipset delivers high performance thanks to advanced cooling systems, including the Supercool 4-in-1 hybrid solution in the Huawei P40 Pro + smartphone for efficient cooling.
The EMUI 10.1 user interface supports many new features that provide the best intelligent user experience. The Huawei MeeTime feature provides 1080p Full HD video calls on smartphones, Huawei tablets and Huawei Vision TVs, ensuring clear picture quality even in low light or low signal conditions. Users can also show their screen to the other party during a video call and take notes to quickly share thoughts.
Huawei Share provides high-speed file transfer between your smartphone and other devices such as tablets and PCs. With the Huawei Share feature on Huawei P40 series smartphones, users can stream music to a smart speaker, design screens, and connect to Wi-Fi by simply tapping on the device they want to connect to their phone. New multi-screen Collaboration multi-screen collaboration features allow users to easily answer hands-free video or voice calls directly from a PC, as well as open files and hyperlinks on a smartphone using PC applications for increased productivity.
Collaborating with global developers, Huawei provides access to various global and local applications in the official Huawei AppGallery Store. Users also have access to an extensive library of entertainment multimedia files in Huawei Video, Huawei Music and Huawei Reader with constantly updated content from leading providers.
With the top apps in Huawei AppGallery and other secure channels, the Huawei P40 series of smartphones provide a new user experience and capabilities – from entertainment to tools to work efficiently.
In addition, every smartphone owner of the flagship Huawei P40 line receives free VIP service in Ukraine. This service allows you to use the following services: setting up a Huawei ID profile, transferring data from your old smartphone to a new one using Phone Clone, application installation advice.
The service is available once for free within 12 months from the date of purchase of the smartphone at all Huawei service centers. Also inquire about the possibility of receiving a VIP service at the places of purchase of the device. More information about Huawei's VIP service can be found on the company's official website.
Price and availability
From April 13, the Huawei P40 series will go on sale in Ukraine. If you order Huawei P40 or P40 Pro between March 26 and April 12, get Huawei Freebuds 3 and 50 GB headphones for free for 12 months at Huawei Cloud Storage. Recommended prices for new smartphones: