Successful 2020: Apple broke records in sales of both Apple Watch and AirPods
AirPods wireless headphones have long been one of the most successful products from Apple. Although Apple itself does not share specific figures on sales of these headphones with the public, a number of specialized companies, including Canalys, are doing a good job in this regard. At the end of last week, it released a report according to which Apple managed to sell an estimated 108.9 million "small personal audio devices" last year, which is the category that includes AirPods and Beats headphones.
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Jiří Filip March 26, 2021 1
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During 2019, Apple sold "only" 84 million devices of this type – meaning that it has improved by almost 30% in the past year, and now has a 25.5% share of the market. Samsung became the second most successful headphone retailer last year, boasting a total of 38.3 million headphones sold. Xiaomi, Sony and others were also on the next rungs of the imaginary ranking. Apple recorded a significant increase in this direction, especially in the fourth quarter of last year, for which it managed to sell an estimated 37.3 million of its headphones, and when it recorded a 26.6% year-on-year increase.
Apple has also done very well in selling "wearable wrist electronics" – Apple Watch smart watches. During the fourth quarter of last year, they managed to sell an estimated 14.5 million units and gain a 25% market share. At the same time, Apple achieved a year-on-year increase of 49.2% in this respect. Xiaomi was just behind Apple with 8.7 million devices sold, followed by Huawei (6.7 million devices sold) and Fitbit (5.5 million devices sold). Although Apple was the most successful seller of wearable electronics in the fourth quarter, in 2020 as a whole, the company Xiaomi dominates, with 37.7 million units sold during the year. Apple sold an estimated 35.2 million Apple Watches in 2020.
Check out leaked AirPods 3 imagery:
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