The evolution of Pride straps: From a gift for employees to a brightly colored Solo Loop

The Rainbow Strap, or Pride Strap if you like, is issued annually by Apple in honor of LGBT support in early summer, usually on the International Day Against Homophobia and Transphobia, which falls on May 17 (ie today). But what actually led Apple to make that decision?

Pride 2019 Source: Edited by Flying the World with Apple

The mere fact that Apple's director himself is gay gives us an idea of ​​why Apple decided to issue straps in support of LGBTQ. Of course, Apple also actively supports other minorities, such as the recent protests by the Black Lives Matter after the deaths of George Floyd or Brennon Taylor or the RED organization, which is behind the fight against HIV. But let's go back to the Pride straps. Part of the proceeds from the sale is donated to LGBTQ + organizations, including GLSEN, the Human Rights Campaign, PFLAG and The Trevor Project in the US and ILGA at the international level.

In 2016, Apple distributed a special rainbow-themed strap to its employees who took part in the celebrations at the local Pride March. This strap quickly became very popular among Apple Watch fans around the world and became a collector's rarity. In 2017, Apple decided to officially release its first Pride strap to the public and has been doing so every year since. There are currently six different versions of Pride straps, each with a different look and style. Let's take a look at all the Pride straps now.

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Pride Edition 2016

The Pride Edition 2016 strap has never been available for sale. It was a gift directly from Apple for its employees. The color motif was rainbow stripes merging into each other, finished with an aluminum clasp. The strap belongs to the Woven nylon design. It is the only one from the Pride Edition that does not have the word "Pride" printed on the inside.

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Pride Edition 2017

Pride Edition 2017 looks very similar to the previous strap, however, we can find a few differences here. Pride 2017 has a richer design of colored stripes and the colors of the rainbow differ slightly in shade. It was available in both 38 mm and larger 42 mm and also falls into the Woven nylon design.

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Pride Edition 2018

In 2018, Apple continued its annual design update for the Pride Edition. Pride 2018 was also Woven nylon, but this time on a white background with thin contrasting rainbow stripes. Apple also used this design for other straps from the spring collection. Even in this case, the strap was available in sizes 38 and 42 mm.

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Pride edition 2019

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In 2019, Apple returned to the look of the strap from 2017 with thicker stripes, but this time in the design of the Threading sports strap. With the Apple Watch Series 4, Apple also slightly changed the size of the Apple Watch body, which also resulted in a change in the size of the straps. However, the compatibility of the watch straps was maintained.

Pride edition 2020

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Last year, Apple launched two Pride Edition straps. Specifically Sports Strap and Nike Sports Strap. This time, the sports strap is made by pressing individual colored stripes. Nike Sport strap is white with colored perforated holes. The pin side has red, orange and yellow holes, while the other side has green, blue and purple.

Pride edition 2021

Apple has again prepared two versions of its Pride straps for this year – namely the nylon Solo Loop and the sports nylon loop. While Solo Loop is full of colors and you might not even know that it is the Pride edition, the sports loop relies on a simple minimalist design quite similar to the one that Apple used last year on Nike + straps or the year before.

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Rainbow dials

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In 2018, Apple added the Rainbow Pride in the form of dials to Apple Watch. We currently have two different versions of Pride dials, analog and digital, and three different designs. In addition to the Pride dials, Apple has added new color adjustments for the California, Gradient, Numerals Mono and Numerals Duo dials, and for Apple Watch owners Nike and Nike Analog. So you can add a rainbow motif to some of your favorite watch faces. In addition, other watch faces should arrive on Apple Watch soon – at least that's what Apple's press release released today.

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