With the introduction of AirPods 3, Apple can no longer procrastinate
Yesterday was too late. This is exactly how a new survey by the analytical company Counterpoint Research can be read with a bit of exaggeration, which focused on the sales of wireless headphones in the past quarter and thus their share in the overall market. You shouldn't be surprised that Apple's survey is once again as king – but this time it's not nearly as sovereign as it used to be.
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The wireless headphone market has performed very well over the past quarter. Compared to the same period last year, the store grew by a decent 27%, especially in developing regions. And it is growth in countries that are not doing well economically in the long run that has had a negative impact on AirPods' share of the headphone market. Of last year's 35% share, it is suddenly "only" 20% share, which is by far the largest drop among large manufacturers. However, stumbling was also attributed to Jabra or Huawei. On the contrary, the headphones from the Xiaomi, Samsung or JBL workshop did very well.
AirPods Max vs AirPOds_view
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However, it is not just the price that has contributed to lower sales and thus to the decline in the share of AirPods. Virtually the entire fan world of Apple expects the introduction of a new generation of the basic model from the beginning of this year and, with a little luck, the second generation of the Pro series, which is why many apple-makers are waiting to buy headphones. And it is precisely this wait that is logically reflected in sales very negatively and will continue to be so until the introduction of the new generation. It could then (and according to all analysts should) start the AirPods sales boom again. But Apple shouldn't wait too long to unveil, as its competing user base is growing, and although the new AirPods are likely to run away from it again, it will have to count on it in the future in terms of fewer potential customers.
You can get AirPods at a discount here